Rajyalakshmi G

Market & Consumer Insights Advisor

Rajyalakshmi is a marketing veteran with a finger on the pulse of the Indian consumer, working to catalyse corporate innovation and the growth of smart protein in the market through consumer research.

Rajyalakshmi focuses on creating and executing consumer research that can meaningfully drive the smart protein market forward. She brings over 16 years of experience working with stalwart Indian and international consumer brands and F&B giants. Rajyalakshmi works on identifying the market potential of alternative proteins in India. She expertly curates insights on consumer trends, perceptions, and behaviours to guide product development, positioning, labelling, and go-to market strategies for brands across plant-based meat, dairy, and eggs.