GFI India, in collaboration with Kantar World Panel, conducted a market study focusing on evaluating consumer awareness, trial, and purchasing behaviors within the plant-based meat and dairy sector in India.
India’s smart protein sector has witnessed a remarkable surge, evidenced by the introduction of an array of innovative products. The market now boasts 377 products across 41 formats and 73 brands in categories like meat, eggs, and dairy, reflecting a significant expansion in consumer choices. These include diverse plant-based meat options like kebabs, nuggets, patties, and a range of ethnic delicacies, along with a variety of plant-based milk and dairy alternatives.
These products, spanning from traditional to modern choices, are widely accessible in major urban centers through direct-to-consumer channels, e-commerce platforms, the HoReCa industry, and brick-and-mortar stores. This growth signifies not just increased availability but also a shift in consumer preferences and lifestyle choices.
In response to this dynamic market, our study gathered insights on awareness, trial, and purchase behavior, aimed at empowering manufacturers and industry stakeholders, providing them with the necessary data to further innovate and enhance the smart protein landscape in India.