This report provides insights into consumer perception and experience toward both plant-based and animal-derived milk by examining their familiarity, trial experiences, and motivating factors and challenges influencing their consumption choices.

Overview

The dietary landscape in India is undergoing a significant transformation, with plant-based milk emerging as a key player. This emerging category, highlighted by its growing familiarity, health, and nutritional benefits, is gaining widespread acceptance. Consumers are drawn to plant-based milk not only for its novelty but also for its taste, digestibility, and health benefits, with health advantages often cited as a primary reason for its adoption.

Valued at INR 250 crores in 2021, the broader plant-based dairy category in India is projected to reach INR 891 crores by 2025 and could expand to anywhere between INR 4,827 crores and INR 10,625 crores by 2030. This growth is complemented by an export potential of INR 459 crores to INR 1,889 crores by 2030. The category includes over 45 brands and 223 SKUs ranging from alternatives to milk and yoghurt to butter, cheese, and more, and is the most developed in the plant-based food market. 

Our report, conducted in partnership with Metrix Labs and based on a qualitative survey of 87 participants, aims to understand user experiences with both plant-based and animal-derived milk. It delves into consumer awareness, trials, and the drivers and barriers of consumption, offering valuable insights for manufacturers to develop and grow the plant-based dairy segment in India.

Key insights on the plant-based dairy category in India, 2024

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Insights on the plant-based dairy category in India, 2024